Developed around mapping data from Mappy and the local information base of PagesJaunes, the “Ici Info” service from Bouygues Telecom provides a foretaste of the likely future applications based on the concept of augmented reality.
This service aims to enrich the perception of the real world by displaying the main points of interest in an insert on a smartphone screen, enabling users to obtain all kinds of immediately available practical information in real time.
This major technological innovation, combining geolocation, 3D mapping and practical, local information in real time, will enable Solocal Group to give users of its services a visual indication of the various points of interest in their immediate surroundings, but will also allow the inclusion of promotional announcements by advertisers and contextual information, such as opening hours, telephone numbers, current prices, etc.
Within the businesses of Solocal Group, augmented reality search is still in its infancy but will offer major solutions for the future of local search on the move.
