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Marketing

This sector creates the Company’s new products by adapting to the needs of the customer. It prepares the marketing of the Company’s products. It contributes to the growth of the Company through its activities with the sales force.

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Trades

Task: Developing the PagesJaunes Groupe product offering

Mission:

Taking charge of the development projects entrusted to him
Optimising a search engine to find businesses, for example
Listening to and advising product managers
Defining methods
Managing, co-ordinating
Ensuring compliance with targets, costs and deadlines
Ensuring the quality of the deliverable

Profile:

Master’s degree in marketing plus web experience
Independence and teamwork, initiative, creativity and rigour: a necessary mix to support a good knowledge of ICT

Task:  Defining and developing new products/marketing offers

Mission:

Defining the strategic marketing of the offer
Managing the operational marketing of the offer
Co-ordinating the activities of the parties involved (Technical Department, technical partners, suppliers)
Supporting Business Development in managing the commercial opportunities
Compiling the communication elements of the offer


Profile:

Postgraduate degree: Commercial – Technical – Marketing
Two to five years of professional experience

Task: Optimising the key services of PJG and developing new services to meet the needs of customers

Mission:

Managing and co-ordinating service projects
Participating in the definition and functional design of developments in existing or new services in compliance with the specified objectives
Taking responsibility for running own projects with a high degree of independence


Profile:

Postgraduate degree
Around three years’ experience in a web agency or project management support team of a website publisher
Knowledge of Internet project management methods and functional design of services and ICT

Task: Producing, running and designing data mining solutions

Mission:

Studying, supporting and presenting results to customers
Providing advice and drawing up methodological proposals
Carrying out data mining analyses on customer/prospect databases
Various studies (segmentation of the customer/prospect portfolio, key indicators of the data mining business)
Monitoring, proposing and rolling out new data mining offers and implementing new statistical and data mining tools and methods

Profile:

Higher education qualification in statistics and/or data mining
Command of programming languages
Expertise in predictive techniques
Knowledge of statistical segmentation methods
Expertise in mapping methods applied to marketing
Oral and written communication

Task: Ensuring feasibility of a campaign: online site, available media

Mission:

Producing a basic benchmark of the customer’s competition
Planning the campaign: choosing the visual, drafting the advertising copy, selecting the targeting criteria, entering the volume and the launch date, monitoring the distribution and optimising delivery
Bringing publishers together to relay the advertisements
Carrying out the reporting for the advertisers

Profile:

Two-year higher education qualification or equivalent
Knowledge of basic programming in HTML, CSS, XML, PHP
Good knowledge of SEM/SEO
Excellent communication skills, liking for operational activity
Rigour, independence, responsiveness and motivation