Our mission is simply to connect consumers and local businesses. our services are therefore designed both for the general public and professionals.
OUR SERVICES FOR USERS
This comprehensive range of information and practical features is provided on our own media, PagesJaunes, Mappy, Ooreka, A Vendre A Louer, etc. which are references in their field, and also on third-party media (Google, Bing, Yahoo!, Facebook, etc.) with whom SoLocal Group is a partner.
We make them accessible via many channels – mobile media, tablets, desktop, print – to allow everyone to access information as needed and take advantage of features unique to each method.
In a market of rapidly expanding local digital communication, we want to protect the relationship of trust we have with citizens:
Our files are updated constantly (more than 100,000 updates per night).
We apply a respect for personal data charter.
We have had our process of filing consumer reviews certified by AFNOR (French Standards Association).
THE QUALITY AND AVAILABILITY OF OUR SERVICES ATTRACT AN EXCEPTIONAL USER BASE:
Our sites received 2.43 billion hits in 2016, 45% via a mobile phone.
There were 564 million consultations of Printed Directories in 2016.
In France, the Group is ranked 5th in terms of internet audience.
OUR ROLE WITH PROFESSIONALS
We provide professionals with our advice, our content, and audience, to help them contact and build relationships with consumers, or with other professionals, whether for an immediate or deferred purchase.
"The most digitally mature companies have a revenue growth rate which is 6 times higher.(1)" Long since convinced that their digitisation is a key lever for business development, SoLocal Group supports them in this digital change of direction. We manage their local presence and create digital content that allows them as visible as possible on the Internet during users / consumers searches. We endorse their goal of generating useful contacts to develop their businesses.
Thanks to the exceptional network encompassed by our 1,900 advisers throughout the country, where companies are, SoLocal Group provides expertise that is unique in France in the field of local communication consultancy for all professionals: independents micro-businesses / SMEs, large networks, etc.
We build custom local digital communication plans based on the profile and objectives of each business and provide them with a Business Centre to track their performance: number of displays, contacts, origin of clicks, etc.
We create and manage the content of the professionals: websites, displays, visiting cards, video cards, etc., which allow them to gain visibility with their customers and prospects at any time and in any media (mobile, tablet, desktop, print).
We ensure mass dissemination of this information on our media and on third-party media.
The diversity of our market extends from the smallest to large network brands and includes middle-market companies, the public sector and regulated professions.
To provide the best support for each professional according to their needs, our marketing services and our advisers in digital local communication are specialised and organised by market into five business units: Commerce, Services, Habitat, BtoB, Health & Public. This "vertical" organisation is completed by SoLocal Network, an entity dedicated to major brands and networks.
1Source: study on digital maturity of French firms- Roland Berger Sept 2014.