SoLocal Network, the part of the Group dedicated to big brands, operating transversely for all 5 verticals. It offers a wide range of innovative digital offerings to support brands in the local roll-out of their overall communications and marketing strategy, and thus improve the performance of their communications, bringing it closer to the consumer and to point of purchase. More than 2,500 key accounts already entrust their business to SoLocal.
SoLocal Network brings together expert teams for the 3 key digital market drivers:
- local search (with PagesJaunes big accounts management teams),
- location-based display on internet and mobile (with the Group adexchange solutions) and solutions for re-targeting, capitalising on the SoLocal Group data.
- digital marketing through dedicated subsidiaries (ClicRDV, No.1 in Europe for taking online appointments, Leadformance leading "store locator" provider in Europe).
In this large accounts market, the Group possesses real advantages:
- seasoned skills on client issues of significant size
- web-to-store that allows the advertiser to cover the different consumer decision journeys, from purchase intent to purchase at point of sale.
- a variety of online media, including a large display offer.