PagesJaunes Groupe advertising highlights leadership in digital and local services with corporate campaign and new strapline: “Creating Useful Media”
PagesJaunes Groupe, the French leader in local advertising and information, is today presenting its first corporate campaign since its formation in 2004, together with its new strapline and new visual identity, which are being launched on 6 and 7 May 2010 in print media, on the Internet and at Roissy and Orly airports. As the largest European group in terms of Internet advertising revenues and the sixth-largest in the world, PagesJaunes Groupe is using this corporate campaign to affirm its leadership on the Web and in local communication. This new advertising ambition also reflects the strategy of developing the Group’s subsidiaries (PagesJaunes, Mappy, Horyzon Media, 123people, etc.) around a strong Internet business drawing on its expertise in local information across all media – Web, mobile and print.